Superstitions – All You Need To Know

In this post, we’ll unpack all you need to know about superstitions, defining exactly what they are, why we form them, the science behind them, why they tend to work for some people and more. What Are Superstitions? Superstitions are irrational beliefs that make connections between events and which are […]

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Superstitions Explained Simply

Frame Control – All You Need To Know

In this post, we’ll unpack all you need to know about Frame Control, defining exactly what it is, internal versus external, the different types, why it’s important, how to leverage it and more. What Is Frame Control? Frame Control (FC) is a social and psychological concept that refers to the […]

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Frame Control Explained Simply

The Triune Brain – All You Need To Know

In this post, we’ll unpack all you need to know about the Triune Brain, defining exactly what it is, the different parts and their unique characteristics and more. What Is The Triune Brain? The Triune Brain is a simplified model of brain development based on an evolutionary view that divides […]

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The Triune Brain Explained Simply

Social Exchange Theory – All You Need To Know

In this post, we’ll unpack all you need to know about social exchange theory, defining exactly what it is, how it relates to our evolution, how it impacts romantic relationships, how to leverage it and more. What Is Social Exchange Theory? Social Exchange Theory (SET) proposes that individuals decide whether […]

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Social Exchange Theory Explained Simply

Pattern Recognition – All You Need To Know

In this post, we’ll unpack all you need to know about pattern recognition, defining exactly what it is, its role in evolution, how to leverage it for success and more. What Is Pattern Recognition? Pattern recognition (PR) is the cognitive ability to identify cause-effect relationships in order to make predictions. […]

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Pattern Recognition Explained Simply

Heuristics – All You Need To Know

In this post, we’ll unpack all you need to know about heuristics, defining exactly what they are, their evolutionary role, why they can lead to poor decisions, how to overcome them and more. What Are Heuristics? Heuristics are cognitive shortcuts (if this then that) the brain utilizes to simplify complex […]

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Heuristics Explained Simply

Values – All You Need To Know

In this article we’ll unpack all you need to know about values, defining exactly what they are, their evolutionary role, how they impact us, how to leverage them and more. What Are Values? Values are the beliefs we have about what is important to us. They serve as an internal […]

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Values Explained Simply

Decisions – All You Need To Know

In this post, we’ll unpack all you need to know about decisions, defining exactly what they are, what drives them, how they impact our lives, how to leverage them and more. What Is A Decision? The word ‘decide’ comes from the Latin words ‘de‘ which means ‘off’ and ‘caedere‘ which […]

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Decisions Explained Simply

Instant Gratification – All You Need To Know

In this post, we’ll unpack all you need to know about instant gratification, defining exactly what it is, how it relates to our evolution, the science behind it and more. What Is Instant Gratification? Instant gratification refers to the human tendency to prioritize short-term pleasure over long-term pleasure. The Evolutionary […]

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Instant Gratification Explained Simply

Beliefs – All You Need To Know

In this post, we’ll unpack all you need to know about beliefs, defining exactly what they are, their role in evolution, how they how to leverage them and more. What Are Beliefs? Beliefs are convictions about our internal and external world. They are assumed “truths” inform our decisions and influence […]

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Beliefs Explained Simply

Identity – All You Need To Know

In this post, we’ll unpack all you need to know about identity, defining exactly what it is, how it shapes us, the source of it, how to leverage it to achieve our goals and the life we desire and more. What Is Identity? Identity, also referred to as self-image, refers […]

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Identity Explained Super Simply

Incantations – All You Need To Know

In this post, we’ll unpack all you need to know about incantations, defining exactly what they are, the science behind them, how to create them, how to use them and more. What Are Incantations? Rooted in ancient traditions, incantations are empowering statements that are repeated in a ritualistic manner with […]

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Incantations Explained Simply

Curiosity – All You Need To Know

In this post, we’ll unpack all you need to know about curiosity, defining exactly what it is, its role within the human experience, what triggers it, the benefits, how to leverage it for success and more. What Is Curiosity? Curiosity is defined as a psychological state characterized by an insatiable […]

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Curiosity Explained Simply

Mental Models – All You Need To Know

In this post, we’ll unpack all you need to know about Mental Models, defining exactly what they are, why they are key to optimising success, how to leverage them and more. What Are Mental Models? Mental Models (MM) are internal representations of external reality. More simply, they are frameworks for […]

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Mental Models Explained Simply

Game (Red Pill) – All You Need To Know

In this post, we’ll unpack all you need to know about game within the context of within the context of dating and relationships, defining exactly what it is, its adaptive role in evolution, how to apply it and more. What Is Game? Game, within the context of intersexual dynamics, is […]

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Game In Red Pill Dating & Relationships Explained Simply

Humour – All You Need To Know

In this post, we’ll unpack all you need to know about humour, defining exactly what it is, its adaptive role in evolution, the science behind it, the benefits of it and more. What Is Humour? Humour is a type of mental stimulation that tends to elicit the emotional response we refer […]

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Humour Explained Simply

Crab Mentality – All You Need To Know

In this post, we’ll unpack all you need to know about Crab Mentality, defining exactly what it is, its adaptive role in evolution, how to overcome it and more. What Is Crab Mentality? Crab Mentality is a phenomenon used to describe the mindset of individuals in a group who attempt […]

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Crab Mentality Explained

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