In this post, we’ll unpack all you need to know about Hook, Story, Close, defining exactly what it is, explaining the different components, how we can use it to optimise our marketing content and more. What Is Hook, Story, Close? Hook, Story, Close is a systematic marketing technique used for […]
In this post, we’ll summarise the main points from the book The Changing World Order written by legendary investor Ray Dalio, which looks at past history of the rise and fall of empires and uses it as a way to create a map of the future. What Is An Order? An Order […]
In this post, we’ll unpack all you need to know about capitalism, defining exactly what it is, the five pillars that form the foundations of capitalism, the role of government, capitalism and socialism, capitalism and evolution and more. What Is Capitalism? Capitalism, also known as free market economy, is a […]
In this post, we’ll unpack all you need to know about Business Mission Statements, defining exactly what they are, the power of them, how to create them and more. What Is A Business Mission Statement? A Business Mission Statement (BMS) is an action-based statement that defines what product or service […]
In this post, we’ll unpack all you need to know about a Vision Statement, defining exactly what it is, why it is key to an organisation’s success, how to create one and more. What Is A Vision Statement? A Vision Statement (VS) is used to succinctly describe an organisation’s future […]
