In this post, we’ll unpack all you need to know about Frame Control, defining exactly what it is, internal versus external, the different types, why it’s important, how to leverage it and more.
What Is Frame Control?
Frame Control (FC) is a social and psychological concept that refers to the act of controlling the perception of an interaction.
Internal Versus External
Internal Frame Control involves controlling factors that influence how you perceive, experience and interact with the world.
External Frame Control involves controlling factors that influence how others perceive, experience and interact with the world.
Mastering both types is key to maximising your ability to achieve your desired outcomes.
The Different Types
The most common types of FC include the power frame, which establishes authority in a situation, the time frame, which controls the timing and urgency of the interaction and the reality frame, which shapes the perception of what is true or possible.
Understanding the different types of FC allows individuals to choose the right approach that will help them achieve their specific desired outcomes.
Why It’s Important
Whoever controls the frame controls the interaction. Therefore, understanding and utilising FC is crucial because it increases your ability to achieve your desired outcomes.
How To Leverage It
There are two keys to leveraging Frame Control. Firstly, identify your desired outcome. Secondly, adopt appropriate frames that allow you to achieve your desired outcome.
In doing so, you become the Master of your Destiny instead of a Slave to your Fate.
Summary (TL;DR)
Frame Control refers to the act of controlling the perception of an interaction. It is an essential concept for being able to maximise your ability to achieve your goals.
Internal FC involves controlling factors that influence how you perceive, experience and interact with the world. External FC involves controlling factors that influence how others perceive, experience and interact with the world.
The key to leveraging it is to firstly identify your desired outcome and then secondly adopt appropriate frames that allow you to achieve your desired outcome.
