In this post, we’ll unpack all you need to know about Confirmation Bias, defining exactly what it is, its adaptive role in evolution, how it influences our behaviour, how to overcome it and more. What Is Confirmation Bias? Confirmation Bias (CB) refers to the tendency for humans to accept information […]
In this post, we’ll unpack all you need to know about Negative Bias, defining exactly what it is, why we have it, how it impacts the brain, how to overcome it and more. What Is Negative Bias? Negative Bias (NB) is a cognitive bias that results in the tendency for […]
In this post, we’ll unpack all you need to know about chunking, defining exactly what it is, the power of chunking, how it relates to the brain, how to chunk and more. What Is Chunking? Chunking is a process that involves organising individual pieces of information into familiar groupings in […]
In this post, we’ll unpack all you need to know about the Impression Of Increase, defining exactly what it is, its importance, how to convey it and more. What Is The Impression Of Increase? The Impression Of Increase (IOI) is a phrase originally coined by influential thought writer Wallace Wattles […]
In this post, we’ll unpack all you need to know about the brain’s the brain’s three main filters; distort, delete and generalise, defining exactly what they are, how they influence our behaviour and more. A Product Of Evolution At every moment of every day, your brain is constantly being flooded […]
