As a business owner, maximizing the lifetime value of your customers is essential to scaling your business. One of the simplest yet most powerful strategies to do this and skyrocket your revenue is by implementing a value ladder. What Is A Value Ladder? A value ladder is a marketing strategy […]
Every business, whether for-profit or not-for-profit, is in the business of sales. And if you are in the business of sales, there’s one thing you must master in order to succeed and create Raving Fan Customers; sales funnels. What Is A Sales Funnel? A sales funnel is a marketing strategy […]
Few statements are as popular in business as the aphorism “underpromise and overdeliver.” But what does this really mean and how can you use it to put your organisation on the path to success? What Is Underpromise & Overdeliver? “Underpromise and overdeliver” is a strategy that businesses use to generate […]
In this post, we’ll explain all you need to know about business culture, defining exactly what it is, why culture is king, how to create a successful culture and more. What Is Culture? Culture is the DNA of a business based around a set of beliefs and values that people […]
While we have all experienced feelings of happiness, contentment and fulfilment at some point in our lives, the likelihood is that these feelings were brief and transient. So how do we make them last? One of the simplest yet most powerful ways is by harnessing the power of a mission. […]
