Every business, whether for-profit or not-for-profit, is in the business of sales. And if you are in the business of sales, there’s one thing you must master in order to succeed and create Raving Fan Customers; sales funnels. What Is A Sales Funnel? A sales funnel is a marketing strategy […]
Few statements are as popular in business as the aphorism “underpromise and overdeliver.” But what does this really mean and how can you use it to put your organisation on the path to success? What Is Underpromise & Overdeliver? “Underpromise and overdeliver” is a strategy that businesses use to generate […]
What is the difference between businesses that succeed and businesses that fail? What separates companys that create raving fan customers from those that create just customers? The answer is one word: culture. What Is Culture? Culture is the DNA of a business based around a set of beliefs and values […]
While we have all experienced feelings of happiness, contentment and fulfilment at some point in our lives, the likelihood is that these feelings were brief and transient. So how do we make them last? One of the simplest yet most powerful ways is by harnessing the power of a mission. […]
