Progress is key to both the survival and long-term success of any business. But the real question is, what is the key to progress? The answer is Key Performance Indicators. What Are Key Performance Indicators? Key Performance Indicators (KPIs) refer to a set of quantifiable measurements that are used to […]
If you’re not growing you’re dying. Therefore, generating new customers is essential for every business. But how do you go about creating new leads? The first step is to create buyer personas. What Are Buyer Personas? Buyer personas are detailed composites of target customers that allow you to understand them […]
Having merely satisfied customers is no longer good enough in today’s highly competitive business environment. If you really want to “own” a customer you have to go beyond satisfied customers and create Raving Fan Customers. The Power Of Raving Fan Customers Raving Fan Customers aren’t just satisfied — they’re “wowed” […]
In this post, we’ll unpack all you need to know about Company Core Values, defining exactly what they are, their power, how to integrate them and more. What Are Company Core Values? Company Core Values (CCV) are the deeply ingrained principles that guide the behaviour of a company’s employees. They […]
As a business owner, maximizing the lifetime value of your customers is essential to scaling your business. One of the simplest yet most powerful strategies to do this and skyrocket your revenue is by implementing a value ladder. What Is A Value Ladder? A value ladder is a marketing strategy […]
