In this NYT bestseller, Dr. Robert B. Cialdini – the seminal expert in the field of influence and persuasion – explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
In this post, we’ll unpack all you need to know about Sexual Selection, defining exactly what it is, the science behind how it works and more. What Is Sexual Selection? Sexual Selection is a form of Natural Selection where individuals select mates based on certain traits which leads to the […]
In this post, we’ll unpack all you need to know about heuristics, defining exactly what they are, their evolutionary role, why they can lead to poor decisions, how to overcome them and more. What Are Heuristics? Heuristics are cognitive shortcuts the brain utilizes to simplify complex decision-making processes. More simply, […]
In this article we’ll unpack all you need to know about values, defining exactly what they are, their evolutionary role, how they impact us, how to leverage them and more. What Are Values? Values are the beliefs we have about what is important to us. They serve as an internal […]
In this post, we’ll unpack all you need to know about agree and amplify within the context of red pill dynamics, defining exactly what it is, why it’s important, how to apply it and more. What Is Agree and Amplify? Agree & Amplify (A&A) is a phrase often used within […]
In this post, we’ll unpack all you need to know about economic moats, defining exactly what they are, narrow versus wide moats, why they’re important, the different types and more. What Is An Economic Moat? An economic moat is a phrase used to describe anything that allows a company to […]
